Tuesday, October 1, 2013

Advertising Technique: A Visual Pun



















"All the world's a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages."
- Shakespeare 
Spikes Asia (i.e., the Cannes of Asia or for non-agency people, the Emmys of advertising) took place in Singapore last week.  Here's a list of the award winners.

I was personally amused by the print ads by India's Penguin books.

The illustration beautifully conveys "classics on audiobook" by turning Shakespeare, Mark Twain and Oscar Wilde into headphones.  Awareness increased by 15% in a few days and sales went up 7%.  Plus, they came home with a Gold.






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